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Strategy


sTRATEGY

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Strategy


sTRATEGY

BLUE HERON… DISCIPLINED, FOCUSED, AND COMMITTED TO SOUND REAL ESTATE FUNDAMENTALS.

Blue Heron Asset Management is a private equity real estate firm with development capabilities  in Raleigh, North Carolina. Based in one of the fastest-growing and economically vibrant areas of the US (Raleigh-Durham-Chapel Hill, NC), we focus on real estate opportunities (opportunistic and value-add)  located within our market, surrounding sub-markets and other Southeastern US markets with strong economic drivers. 

Blue Heron employs active asset management to purchase, develop, and rehab commercial real estate projects.  

At Blue Heron, we strive to create value for stakeholders while being mindful stewards of our real estate and communities. Being proud of what we leave behind is a core measure of our success.

 

 

 

Our target markets include:

Raleigh/Durham, North Carolina

Charlotte, North Carolina

Charlotte, North Carolina

Nashville, Tennessee

Nashville, Tennessee

 
Charleston, South Carolina

Charleston, South Carolina

Greenville, South Carolina

Greenville, South Carolina

 

 

 

Southeastern US Target Region

Southeastern US Target Region

 

 

 

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Competitive Edge


why blue heron?

Competitive Edge


why blue heron?

BLUE HERON’S DIVERSE EXPERIENCE, Our INTEGRITY, AND OUR ANALYTICAL

and CREATIVE APPROACH ARE KEYS TO OUR SUCCESS.

 

We believe that successful real estate investing begins with a well-conceived portfolio investment strategy. Proper execution of the strategy requires a disciplined, replicable process that includes:
• Sound acquisitions that adhere to the portfolio strategy using real estate fundamentals and preserving multiple exit strategies to help mitigate risk
• Long-standing relationships which provide access to compelling investment opportunities
• A granular, “boots on the ground” approach to value creation; adding value at multiple iterations in the asset-level business plan
• Harvesting investment gains through a calculated and thoughtful exit strategy
• The ability to be nimble and responsive as opportunities arise with a private equity fund structure
• The experience and capability to invest in multiple property types based on economic and market conditions